Those who are not already extraordinarily famous - who have not sold tens of millions of records, or achieved near-unrivalled clout among a generation of teenagers - cannot afford to bypass the streaming services. In other words, this strategy will work for very few. "I also think it's a strategy that is not open to everybody."īoth Rowe and Fairchild liken the move to one by Radiohead, who in 2007 released In Rainbows on their website under a pay-what-you-want model, a novelty at the time.
"Whoever is coming up with that strategy is quite smart," Charles Fairchild, associate professor of popular music at the Sydney Conservatorium, says.
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